With the increasing prevalence of "smartphones", how we approach building a website has become a little more complicated. Although these new phones can display a full website, there may be other limitation based on technology and how fast your wireless service is. Therefore, it is not uncommon to see website being developed using a "web" theme and a "mobile" theme. Usually the mobile theme keeps much of the look and feel of the web theme, but tones down the graphics and simplifies the layout in order to help the page load more quickly and be easier to read without having to expand and shrink the page via the phone's touchscreen.

Although this may all sound complicated, it is actually a relatively simple process to create a mobile version of your website, and mobile users will probably be thankful that you did. And if they really want to see the full version of you website on their phones, they can switch back and forth between the 2 themes.